Saturday 30 January 2021
How To Use The Amazon FBA Platform For Your Multichannel Orders
Friday 29 January 2021
How to Make Money Online Through Content Marketing
Thursday 28 January 2021
What Jim Rohn and The Richest Man in Babylon Teach About Retirement Planning
Wednesday 27 January 2021
How to Attract Wealth, Health and Happiness
Tuesday 26 January 2021
Create the Life You Would Love to Have Through Health, Happiness, and Wealth
Inner strength
Monday 25 January 2021
Top Gaming Influencers on YouTube
Online games have brought a lot of fun and excitement to our online community. As online games and online community increases from time to time, influencers are making more and more profits too. How does it work?
Sunday 24 January 2021
5 Ways to Make Money on the Internet
Website buying, selling, and flipping is a big business. This entails buying existing websites and monetizing them for yourself or buying a website, monetizing it, and then selling it off to the highest bidder.
Saturday 23 January 2021
Different Ways to Create a Successful YouTube Channel
The following will give you an idea of what needs to be done to create a successful YouTube channel.
Metadata is Your Friend
Friday 22 January 2021
5 Steps to Help You Build an ECommerce Store
Your Guide to Starting an Online Business
Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you've decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture.
From 2017 to late 2019, approximately 28.1 million Canadians made purchases online. That's a lot of people who are landing on webpages and whipping out their wallets if they like what they see.
But there's more to the process than buying a domain name and loading your site with products or services. There are technical aspects to navigate and content to consider.
Do you DIY with a website builder or hire a pro? Should you stick to SEO or focus on paid ads too?
As a small business owner, I've helped many clients create successful online companies. So I'm sharing this five-step guide to starting an online business with you to make the process clearer and less stressful.
1) Figure out what you want to sell.
If you've already got an established store, this might be a breeze. But if you're just starting an eCommerce business and are focusing on products, you'll need to think about what you'll offer, and where you'll get it from.
The first thing in figuring out what to sell and in what form is to ensure it's relevant to today's consumer. COVID-19 has made consumers much more in tune with their spending habits. Ensure there is a consumer first and foremost who is willing to spend their money for the product you aim to sell.
Next define how you want to sell your products. Here are just a few of the options:
Business-to-consumer (B2C): This is the most common business model, with many different approaches. Basically, you sell to the end user, but there may be a third party acting as a middleman (think Amazon).
Direct-to-consumer (D2C): From design and manufacturing to sales and promotions, the company does everything. Dollar Shave Club is a good example of a D2C business who started small and grew using this model.
Subscription service: Books, clothing, organic produce, baby gear... I could go on and on. Nearly every industry out there has harnessed the power of subscription services to deliver cost and time savings to customers on a regular basis.
Dropshipping: Rather than having to stock a warehouse full of products, when you sell a product on your site, you're essentially purchasing the item from a third party, who ships it directly to the customer.
2) Buy a domain name.
If you already have a business name, this part could be simple. However, you're not going to get a short and sweet dot com name unless you lay down big bucks. And you don't want a domain name that runs five words long or is difficult for customers to remember (or spell).
Ideally, you use your company name like we did, with a dot com-or a dot ca if you're in Canada. There are a lot of other TDLs (Top Level Domains) to consider such as.net,.co and.org but strive to get the revered.com as your primary domain if at all possible.
3) Build an eCommerce store
From incorporating branding into your layout to loading products/services, there are so many things to consider when you're starting an eCommerce business, including:
Your shopping cart software. Shopping carts can be built with a variety of coding languages including ASP, PHP, JavaScript and HTML. They can be provided by a 3rd party service provider (such as Shopify) or installed in your WordPress website like WooCommerce to avoid monthly fees. Choosing the best shopping cart software requires a lot of pros and cons analysis of each choice. Many times the choice depends on your needs, your budget and the desired functionality.
The visuals (copy and images). How your store looks and feels to the shopper has a significant impact on whether they will trust making a purchase from you. Moreover, how each of your products are described along with using professional-looking photos can make or break a sale if not done properly.
Installing a Secured Security Layer (SSL) Certificate. This keeps your website secure and is mandatory in today's online commerce environment. Even Google will favour your site's search ranking if it detects an SSL installed.
Your shipping model. If you're selling physical products, you need to decide how they are going to get into the hands of the purchaser. Are you sending customers items directly? Or are you using a third-party? Will you offer free shipping, or ship internationally? Do you want the shipping automatically calculated on checkout or will it be a flat shipping rate?
Your payment gateway. Are you going to accept only credit cards, or debit cards and PayPal too? Will you use a hosted gateway that takes people off your site to pay, then redirects them back, like our client Ripping Vintage Packs? Or is an integrated payment gateway more your style?
This is where it is so worth it to hire a a professional web development company. You won't have to spend your time Googling "SSL Certificates" or trying to set up shopping cart software.
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READ: 3 eCommerce Challenges & Solutions for Tough Times
To call these "tough times" may be a bit of an understatement to you, or perhaps you've pivoted your marketing strategy nicely and aren't negatively affected by the COVID-19 crisis.
There's no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online.
That's why I'm sharing 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.
Read more on our website.
~~~~~
4) Focus on SEO
Did you know that SEO has the highest ROI of any online marketing tactic? Despite this fact, many small business owners build their sites with very little consideration of how the search engines see their content.
SEO means doing keyword research to discover the keywords that your target audience is using to find what they need.
Your SEO strategy will be focused largely on on-page techniques like keyword-rich content and meta tags.
5) Create valuable content
Your customers don't just want to see pages and pages of products, or a one-liner selling them services. They want you to be a trusted expert who can provide them with everything from useful tips to reassurance that their credit card info is safe.
Content marketing is an ongoing process. If you want to please your target audience and the search engines, you'll need to be regularly posting articles, blogs and videos that are valuable to your audience.
***
No matter what your small business model is, you'll need to keep testing and tweaking after you build an eCommerce store. You'll want to dive into your data to see your customers' behaviour, like:
Are they spending time reading your carefully crafted content?
Is there a broken link that's causing people to abandon their shopping carts before they're finished buying?
How many of your website visitors are converting into customers?
Of course, there's a lot more to starting a web-based business than what I'm able to cover here! From promoting your business on social media to creating paid ads to drive traffic, you'll want to have a marketing strategy in place as you move forward. But this guide to starting an online business will help you lay a solid foundation for a successful eCommerce site.
To your business success,
Susan
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
Thursday 21 January 2021
Dropshipping! The Easy Way To Sell Hundreds Of Items On Ebay Without Ever Buying Or Holding Stock!
'Dropshipping' describes a process whereby a manufacturer or supplier delivers products directly to your customers without you ever needing to stock or pre-purchase goods.
Typically you list products on eBay, using your own or supplying companies' graphics and descriptions; you take payment, give the supplying company your buyers' names and addresses, and they send the product.
Wednesday 20 January 2021
How to Make Money On YouTube - Secret Monetizing Strategy
There are a whole lot of people who post videos on YouTube every day day in and day out. Unfortunately, only a tiny handful of those people actually realize that it's possible for them to monetize the videos that they are putting on YouTube.
There's a multitude of different ways that you can hop on YouTube and let it make money for you. A large majority of the people who make money from YouTube are primarily and some form of home-based business in most cases.
Tuesday 19 January 2021
How To Make Your Own Cryptocurrency In 4 Easy Steps
Enough, there has been so much hullabaloo about the boom created by the virtual currencies that the internet has been overloaded with information on how you could earn more money by investing in these currencies. But did you ever think how cool it would be if you could create your own cryptocurrency?
Never thought about it, right? It's time to think because in this post we are going to provide you a four-step guide on creating your own cryptocurrency. Read through the post, and then see whether you can do it for yourself or not!
Monday 18 January 2021
Kids Can Make Money Fast, Legally and Long-Term
The good thing is that kids are seekers, want money and aren't afraid to ask questions.
Do you know what sort of things your kids are asking online? Here are a few questions that I found without too much effort.
Q: How can kids make money super quick? I am 13 and I need to earn money because I want to be wealthy (or close to being wealthy). So I need help.
Sunday 17 January 2021
Robert Kiyosaki - Is Robert Kiyosaki the Real Deal Or Fake?
A large part of Kiyosaki's teachings is focused on generating passive income by investment opportunities, such as real estate and businesses, with the main goal of being able to support yourself by these investments alone. Also Kiyosaki defines assets as things that generate cash flow, such as rental properties or businesses and liabilities as things that use cash, such as houses, cars, and so on. Kiyosaki also believes that financial leverage is a huge factor in becoming rich.
Saturday 16 January 2021
Robert Kiyosaki Book Review
I enjoyed the personal side of best selling book Rich Dad Poor Dad. He goes into great detail about how his 2 different fathers in his words, thought about money, and the way they handled it. Robert Kiyosaki's book Rich Dad Poor Dad talks about how his one dad busted his but at a 9 to 5 conventional job, only to struggle to barely scrape by. He had the degree, a good wage, and the decent 9 to 5 job, so why did he struggle throughout his life with money?
His other dad the rich dad taught Mr. Kiyosaki valuable lessons on money, and how to have money work for you? This dad understood how to leverage his time, and money, to work for him to make him a very wealthy man. He taught a young Robert from a very early age, the value of a dollar. Robert Kiyosaki's learned valuable lessons from both his dads, but he ultimately followed one dads path in life, and it made him a very successful, wealthy, businessman in the process.
Friday 15 January 2021
Grow Your Marketing Funnel to Grow Your Bottom Line
For those who are unfamiliar, a marketing funnel represents the progression of prospects from the initial raising of the hand to say, "I'm interested in hearing more from you" to the purchase of your core-and probably most expensive-service. This is such a basic marketing concept, but I still see so many people, including advanced marketers, getting it wrong.
Thursday 14 January 2021
Best Selling Items on eBay - Wholesale Items That Equal Big Profit!
Wednesday 13 January 2021
7 Secrets of the Millionaire Mindset
Why is it we don't have everything we want? We are definitely smart enough - we have after all sent a man to the moon, should we not be able to make a few extra thousand dollars? We certainly work hard enough - statistics have Australians working 40-60 hours per week. Americans have barely two weeks annual leave per annum. There is no lack of work ethic here.
So what keeps us from achieving the wealth we truly desire?
Tuesday 12 January 2021
10 Millionaire Habits
While there are a lot more than 10 habits that they need to have before becoming successful millionaires. Here are the top 10
Habit number One: Goals.
Monday 11 January 2021
You Seek Business Ideas for Beginners But Are You Mentally Equipped?
I could list 5 business ideas for beginners and you might like some of them and thank me for having got you started. But I will not do that. I will insist that you first appreciate the need for and next develop the mindset of true business ownership.
Sunday 10 January 2021
Memory Improvement for the 21st Century Person
When you finished reading the last sentence or even before you finished your mind had fed up a
Saturday 9 January 2021
How To Start A Business With No Money
Friday 8 January 2021
If You Want to Be Rich You Don't Need Good Grades
Thursday 7 January 2021
Six Steps To Financial Freedom
I've always believed that God wants me to be responsible for my time, treasures and my talents. I have worked hard to manage my time and talents but it is my treasures that I have no idea of managing.
My best friend in high school introduced me to IMG just this year 2007 and I am glad I became a part of the company. My blog schedule for today is on financial management so I want to share with you IMG's 6 steps to Financial Freedom and how it has applied to me:
1.) Increase cash flow
Wednesday 6 January 2021
It's OK to Be a Copy Cat Just Make Sure That You Copy the Right Cat
It has been said, "If you want to be successful all you have to do is to find someone who has achieved the results you want and then duplicate them." Yeah right. Nature has already taught us that no two snowflakes are alike. Even if you went to a copy center to make a copy of a document through a trained eye it will be of a lesser quality than the original.
Tuesday 5 January 2021
Jobs For 14 Year Olds That Pay Big - Make Money Fast!
Making money when your a teenager can be tough. There's not a lot of places you can get hired at this age, and the jobs that are available don't pay all that well. Teenagers are stuck with dirty, messy jobs that no one else wants to do, and all for minimum wage.
Monday 4 January 2021
How to Save Money - The 60-40 Rule
Sunday 3 January 2021
21 Success Secrets of Self-Made Millionaires by Brian Tracy - Book Review
Saturday 2 January 2021
eBay Profit Tips - 3 Simple Steps to Start Generating Cash Flow With Your Own eBay Business
Small: Yes! The buzzword is to start small. In spite of the temptation to make it big, you will need to start an eBay business right at the grass-root level. Basically this means that you should not start by buying in hottest selling products on wholesale to sell them at the eBay auction but instead start with small household items that you feel are worth selling. You can even sell unused Christmas gifts, rare vinyl records, old SLR cameras, and other vintage items.
Friday 1 January 2021
How to Become a Millionaire Fast in Today's Economy - 6 Tips
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Amazon.com is the largest online marketplace, and the platform keeps growing. It offers amazing possibilities for online retail businesses t...
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Video Content Marketing Trends & Tips In the past few years we've seen a massive increase in video content popping up online, and th...
